Build self-aware leaders and teams who know how to work together
Insights Discovery is a scientifically validated personality assessment that helps individuals and teams understand how they prefer to think, communicate, and work, and how those differences shape collaboration, leadership, and performance.
Insights Discovery creates a shared language that makes it easier to have better conversations, reduce friction, and work together with intention.
Waypoint Labs delivers Insights Discovery with clarity, care, and practical application, so insight doesn’t stop at awareness.
What Is Insights Discovery?
Insights Discovery is a psychometric assessment grounded in the psychology of Carl Jung and built around a simple, memorable four-color model.
Each person receives a personalized profile that explores:
- Communication preferences
- Decision-making style
- Strengths and potential blind spots
- How they operate under pressure
- What they value in work and relationships
Rather than putting people in boxes, it helps people understand their natural preferences and how to flex them.
Is Insights Discovery Valid?
Yes, and the evidence is published.
- Grounded in established psychology. Built on the work of Carl Jung and his student Dr. Jolande Jacobi.
- Highly reliable. In a 2019 analysis of 393,000 completed evaluators (English version), all four color energies scored between 0.91 and 0.92 on Cronbach’s alpha, a standard reliability measure where 0.70 is the accepted minimum.
- Measures what it claims to. A factor analysis of the same data confirmed the model’s structure: opposite color energies behave as opposites, just as the model predicts.
- Continuously refined. Insights has tested and refined the evaluator for more than two decades, across 30+ languages.
This analysis was conducted by Insights’ research team. Learn more about Insights’ research →
Why Use Insights Discovery
- Individuals: greater self-awareness, and language to explain how they work without judgment.
- Teams: a shared language that cuts misunderstandings and makes collaboration easier.
- Leaders: a clearer view of how others experience them, and how to adapt.
- Organizations: one common framework across departments, from onboarding to leadership development.
It’s often the first step in deeper team and leadership work because it’s accessible, grounded in research, and easy to apply.
Build the Profile Around Your People
Every Insights Discovery profile starts with the Foundation chapter. Add chapters to meet the needs of your people.
- Foundation: an overview of each person’s personal style. Included in every profile.
- Management: how a leader’s style affects the people they lead, and how they like to manage and be managed.
- Effective Selling: how salespeople can use their natural style to connect and influence.
- Personal Achievement: makes learning and development personal.
- Interview: questions people can use to learn even more about themselves.
- NEW · Critical Thinking: each person’s critical thinking strengths and blind spots: how they evaluate evidence, challenge assumptions, and make decisions.
Why Critical Thinking, why now? AI output looks polished and arrives fast, which makes it easy to accept without checking. In Insights’ 2026 AI at Work Report, 58% of employees said they had to redo work because AI got it wrong. The Critical Thinking chapter helps people use AI with intention.
Three Ways to Work With Us
- Purchase profiles. Order individual or team profiles through Waypoint Labs.
- We facilitate. We design and lead Insights Discovery sessions for your team or organization.
- Bring it in-house. Become accredited and facilitate Insights Discovery for your own organization. Become Accredited →
Not sure which fits? Reach out and we’ll help you choose.
Get Started
Ready to Explore Insights Discovery?
Whether you’re looking to purchase profiles, design a team experience, or understand how Insights Discovery fits into your broader goals, we’re happy to help.
"*" indicates required fields
